{"id":3529,"date":"2026-08-04T13:22:29","date_gmt":"2026-08-04T11:22:29","guid":{"rendered":"https:\/\/cecileheidemann.com\/graphic-design\/betterbe-copy-copy-copy-copy-copy-copy-copy\/"},"modified":"2026-09-16T16:48:14","modified_gmt":"2026-09-16T14:48:14","slug":"tourdefrance","status":"publish","type":"post","link":"https:\/\/cecileheidemann.com\/graphic-design\/tourdefrance\/","title":{"rendered":"Tour de France 2024 \u2014 Advertising"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"class_list":["post-3529","post","type-post","status-publish","has-post-thumbnail","hentry","category-work"],"grid":"{\"colCount\":12,\"colGutter\":0.5,\"rowGutters\":[0.5,0.5,0.5,3],\"frameMargin\":5,\"leftFrameMargin\":0.5,\"rightFrameMargin\":0.5,\"topFrameMargin\":4,\"mus\":{\"bottomFrameMu\":\"%\",\"colGutterMu\":\"%\",\"frameMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"%\"},\"bottomFrameMargin\":0.5,\"rowAttrs\":[{\"relid\":1},{\"relid\":3},{\"relid\":6},{\"relid\":22},{\"relid\":4}],\"bgColor\":\"#fcfbf8\",\"bgImage\":null,\"cont\":[{\"absolute_position\":false,\"align\":\"top\",\"alt\":\"\",\"ar\":0.47494707127734653,\"attid\":3549,\"col\":0,\"colspan\":12,\"cont\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere.jpg\",\"frameOverflow\":\"left\",\"h\":673,\"offsetx\":0,\"offsety\":0,\"push\":0,\"relid\":7,\"row\":0,\"sizes\":{\"_1024\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere-1024x486.jpg\",\"_1280\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere-1280x608.jpg\",\"_265\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere-265x126.jpg\",\"_512\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere-512x243.jpg\",\"_768\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere-768x365.jpg\",\"full\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere.jpg\"},\"spaceabove\":0,\"spacebelow\":0,\"textOnElement\":{\"bottomCenter\":\"\",\"bottomLeft\":\"\",\"bottomRight\":\"\",\"centerCenter\":\"\",\"darkGradientAtBottom\":false,\"darkGradientAtBottomColor\":\"#000000\",\"darkGradientAtTop\":false,\"darkGradientAtTopColor\":\"#000000\",\"enableSpacePhone\":false,\"enabled\":false,\"leftCenter\":\"\",\"mixBlendModeDifference\":false,\"rightCenter\":\"\",\"spaceLeftRight\":10,\"spaceLeftRightMu\":\"px\",\"spaceLeftRightPhone\":10,\"spaceLeftRightPhoneMu\":\"px\",\"spaceTopBottom\":10,\"spaceTopBottomMu\":\"px\",\"spaceTopBottomPhone\":10,\"spaceTopBottomPhoneMu\":\"px\",\"topCenter\":\"\",\"topLeft\":\"\",\"topRight\":\"\",\"verticalOffsetCenter\":0,\"verticalOffsetCenterMu\":\"px\",\"verticalOffsetCenterPhone\":0,\"verticalOffsetCenterPhoneMu\":\"px\"},\"type\":\"img\",\"w\":1417,\"yvel\":1},{\"absolute_position\":false,\"align\":\"top\",\"col\":0,\"colspan\":3,\"cont\":\"

TOUR DE FRANCE 2025<\/span><\/p>

Campagne pour E.Leclerc reliant le Tour de France 2025 et le Grand March\\u00e9 du Local. Un concept visuel qui unit le tour de la France sportif au tour de la France des saveurs. Campagne cr\\u00e9\\u00e9e chez l'agence BETC.<\/span><\/p>

Categorie :\\u00a0 Publicit\\u00e9<\/span><\/p>

\\u00a0<\/p>\",\"offsetx\":0,\"offsety\":0,\"push\":0,\"relid\":12,\"row\":1,\"spaceabove\":0,\"spacebelow\":0,\"type\":\"text\",\"yvel\":1},{\"absolute_position\":false,\"align\":\"top\",\"col\":3,\"colspan\":3,\"cont\":\"

TOUR DE FRANCE 2025<\/span><\/p>

E.Leclerc campaign linking the 2025 Tour de France and the \\\"Grand March\\u00e9 du Local\\\". A single visual concept celebrating the tour of France\\u2014both on the racetrack and on the plate. Campaign created at BETC agency.<\/span><\/p>

Category :\\u00a0 Advertising<\/span><\/p>

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BACK TO TOP \\u2191<\/a><\/span>\\u00a0<\/span><\/p>\",\"id\":2,\"type\":\"text\"},{\"cont\":\"\",\"id\":3,\"type\":\"\"},{\"cont\":\"\",\"id\":4,\"type\":\"\"}],\"flexWrap\":true,\"linebreaks\":false,\"spacebelow\":10,\"spacebetween\":15,\"textformat\":\"Default\"},\"frameOverflow\":\"right\",\"offsetx\":0,\"offsety\":0,\"push\":0,\"relid\":13,\"row\":4,\"spaceabove\":0,\"spacebelow\":0,\"type\":\"textfooter\",\"yvel\":1}]}","phonegrid":"{\"colCount\":12,\"colGutter\":\"0.5\",\"rowGutters\":[6,0.5,6,0.5,0.5,0.5,3],\"frameMargin\":0,\"topFrameMargin\":\"0\",\"rightFrameMargin\":\"0.5\",\"bottomFrameMargin\":\"0.5\",\"leftFrameMargin\":\"0.5\",\"mus\":{\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"%\",\"bottomFrameMu\":\"%\",\"frameMu\":\"%\"},\"rowAttrs\":[{\"relid\":32},{\"relid\":18},{\"relid\":27},{\"relid\":28},{\"relid\":14},{\"relid\":19},{\"relid\":16},{\"relid\":24}],\"bgColor\":\"#fcfbf8\",\"bgImage\":null,\"cont\":[{\"type\":\"img\",\"cont\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere.jpg\",\"align\":\"top\",\"row\":0,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":17,\"attid\":3549,\"sizes\":{\"full\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere.jpg\",\"_1280\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere-1280x608.jpg\",\"_1024\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere-1024x486.jpg\",\"_768\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere-768x365.jpg\",\"_512\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere-512x243.jpg\",\"_265\":\"\/wp-content\/uploads\/2026\/08\/tdfbanniere-265x126.jpg\"},\"w\":1417,\"h\":673,\"ar\":0.47494707127734653,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"both\",\"textOnElement\":{\"enabled\":false,\"topLeft\":\"\",\"topCenter\":\"\",\"topRight\":\"\",\"leftCenter\":\"\",\"centerCenter\":\"\",\"rightCenter\":\"\",\"bottomLeft\":\"\",\"bottomCenter\":\"\",\"bottomRight\":\"\",\"spaceLeftRight\":10,\"spaceLeftRightMu\":\"px\",\"spaceTopBottom\":10,\"spaceTopBottomMu\":\"px\",\"enableSpacePhone\":false,\"spaceLeftRightPhone\":10,\"spaceLeftRightPhoneMu\":\"px\",\"spaceTopBottomPhone\":10,\"spaceTopBottomPhoneMu\":\"px\",\"verticalOffsetCenter\":0,\"verticalOffsetCenterMu\":\"px\",\"verticalOffsetCenterPhone\":0,\"verticalOffsetCenterPhoneMu\":\"px\",\"darkGradientAtTop\":false,\"darkGradientAtBottom\":false,\"darkGradientAtTopColor\":\"#000000\",\"darkGradientAtBottomColor\":\"#000000\",\"mixBlendModeDifference\":false}},{\"type\":\"text\",\"cont\":\"

TOUR DE FRANCE 2025<\/span><\/p>

E.Leclerc campaign linking the 2025 Tour de France and the \\\"Grand March\\u00e9 du Local\\\". A single visual concept celebrating the tour of France\\u2014both on the racetrack and on the plate. Campaign created at BETC agency.<\/span><\/p>

Category : Advertising<\/span><\/span><\/p>

\\u00a0<\/p>\",\"align\":\"middle\",\"row\":1,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":26,\"absolute_position\":false},{\"type\":\"hr\",\"cont\":\"\",\"align\":\"middle\",\"row\":2,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":29,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

TOUR DE FRANCE 2025<\/span><\/p>

Campagne pour E.Leclerc reliant le Tour de France 2025 et le Grand March\\u00e9 du Local. Un concept visuel qui unit le tour de la France sportif au tour de la France des saveurs. Campagne cr\\u00e9\\u00e9e chez l'agence BETC.<\/span><\/p>

Categorie : Publicit\\u00e9<\/span><\/span><\/p>

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