{"id":3506,"date":"2026-08-04T11:22:02","date_gmt":"2026-08-04T09:22:02","guid":{"rendered":"https:\/\/cecileheidemann.com\/graphic-design\/betterbe-copy-copy-copy-copy\/"},"modified":"2026-09-16T16:48:26","modified_gmt":"2026-09-16T14:48:26","slug":"laposte2022","status":"publish","type":"post","link":"https:\/\/cecileheidemann.com\/graphic-design\/laposte2022\/","title":{"rendered":"La Poste No\u00ebl 2022 \u2014 Advertising"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"class_list":["post-3506","post","type-post","status-publish","has-post-thumbnail","hentry","category-work"],"grid":"{\"colCount\":12,\"colGutter\":0.5,\"rowGutters\":[0.5,0.5,0.5,0.5,0.5,3],\"frameMargin\":5,\"leftFrameMargin\":0.5,\"rightFrameMargin\":0.5,\"topFrameMargin\":0,\"mus\":{\"bottomFrameMu\":\"%\",\"colGutterMu\":\"%\",\"frameMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"%\"},\"bottomFrameMargin\":0.5,\"rowAttrs\":[{\"relid\":1},{\"relid\":3},{\"relid\":7},{\"relid\":13},{\"relid\":6},{\"relid\":17},{\"relid\":12}],\"bgColor\":\"#fcfbf8\",\"bgImage\":null,\"cont\":[{\"type\":\"img\",\"cont\":\"\/wp-content\/uploads\/2026\/08\/banniereposte.jpg\",\"align\":\"middle\",\"row\":0,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2,\"attid\":3544,\"sizes\":{\"full\":\"\/wp-content\/uploads\/2026\/08\/banniereposte.jpg\",\"_1920\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-1920x956.jpg\",\"_1280\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-1280x637.jpg\",\"_1024\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-1024x510.jpg\",\"_768\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-768x382.jpg\",\"_512\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-512x255.jpg\",\"_265\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-265x132.jpg\"},\"w\":2411,\"h\":1200,\"ar\":0.4977187888842804,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"both\"},{\"type\":\"text\",\"cont\":\"

LA POSTE NO\\u00cbL 2022<\/span><\/p>

Conception d'une campagne visuelle festive et chaleureuse pour La\\u00a0 Poste No\\u00ebl 2022. Une collaboration unique avec l'illustrateur Th\\u00e9o Guignard pour transformer les bureaux de poste et les supports de communication en un voyage visuel magique. Campagne cr\\u00e9\\u00e9e chez l'agence BETC.<\/span><\/p>

Categorie :\\u00a0 Publicit\\u00e9<\/span><\/p>

\\u00a0<\/p>\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":15,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

LA POSTE CHRISTMAS 2022<\/span><\/p>

Festive visual campaign for La Poste Christmas 2022. A unique collaboration with illustrator Th\\u00e9o Guignard to turn post offices and media into a magical visual journey. Campaign created at BETC agency.<\/span><\/p>

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BACK TO TOP \\u2191<\/a><\/span>\\u00a0<\/span><\/p>\",\"type\":\"text\",\"id\":2},{\"cont\":\"\",\"id\":3,\"type\":\"\"},{\"cont\":\"\",\"id\":4,\"type\":\"\"}],\"textformat\":\"Default\",\"flexWrap\":true,\"linebreaks\":false},\"align\":\"middle\",\"row\":6,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":14,\"absolute_position\":false,\"frameOverflow\":\"right\"}]}","phonegrid":"{\"colCount\":12,\"colGutter\":\"0.5\",\"rowGutters\":[6,0.5,6,0.5,0.5,0.5,0.5,0.5,3],\"frameMargin\":0,\"topFrameMargin\":\"0\",\"rightFrameMargin\":\"0.5\",\"bottomFrameMargin\":\"0.5\",\"leftFrameMargin\":\"0.5\",\"mus\":{\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"%\",\"bottomFrameMu\":\"%\",\"frameMu\":\"%\"},\"rowAttrs\":[{\"relid\":31},{\"relid\":23},{\"relid\":37},{\"relid\":35},{\"relid\":29},{\"relid\":19},{\"relid\":24},{\"relid\":26},{\"relid\":16},{\"relid\":33}],\"bgColor\":\"#fcfbf8\",\"bgImage\":null,\"cont\":[{\"type\":\"img\",\"cont\":\"\/wp-content\/uploads\/2026\/08\/banniereposte.jpg\",\"align\":\"middle\",\"row\":0,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":32,\"attid\":3544,\"sizes\":{\"full\":\"\/wp-content\/uploads\/2026\/08\/banniereposte.jpg\",\"_1920\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-1920x956.jpg\",\"_1280\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-1280x637.jpg\",\"_1024\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-1024x510.jpg\",\"_768\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-768x382.jpg\",\"_512\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-512x255.jpg\",\"_265\":\"\/wp-content\/uploads\/2026\/08\/banniereposte-265x132.jpg\"},\"w\":2411,\"h\":1200,\"ar\":0.4977187888842804,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\",\"textOnElement\":{\"enabled\":false,\"topLeft\":\"\",\"topCenter\":\"\",\"topRight\":\"\",\"leftCenter\":\"\",\"centerCenter\":\"\",\"rightCenter\":\"\",\"bottomLeft\":\"\",\"bottomCenter\":\"\",\"bottomRight\":\"\",\"spaceLeftRight\":10,\"spaceLeftRightMu\":\"px\",\"spaceTopBottom\":10,\"spaceTopBottomMu\":\"px\",\"enableSpacePhone\":false,\"spaceLeftRightPhone\":10,\"spaceLeftRightPhoneMu\":\"px\",\"spaceTopBottomPhone\":10,\"spaceTopBottomPhoneMu\":\"px\",\"verticalOffsetCenter\":0,\"verticalOffsetCenterMu\":\"px\",\"verticalOffsetCenterPhone\":0,\"verticalOffsetCenterPhoneMu\":\"px\",\"darkGradientAtTop\":false,\"darkGradientAtBottom\":false,\"darkGradientAtTopColor\":\"#000000\",\"darkGradientAtBottomColor\":\"#000000\"}},{\"type\":\"text\",\"cont\":\"

LA POSTE CHRISTMAS 2022<\/span><\/p>

Festive visual campaign for La Poste Christmas 2022. A unique collaboration with illustrator Th\\u00e9o Guignard to turn post offices and media into a magical visual journey. Campaign created at BETC agency.<\/span><\/p>

Category : Advertising<\/span><\/span><\/p>

\\u00a0<\/p>\",\"align\":\"middle\",\"row\":1,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":34,\"absolute_position\":false},{\"type\":\"hr\",\"cont\":\"\",\"align\":\"middle\",\"row\":2,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":38,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

LA POSTE NO\\u00cbL 2022<\/span><\/p>

Conception d'une campagne visuelle festive et chaleureuse pour La\\u00a0 Poste No\\u00ebl 2022. Une collaboration unique avec l'illustrateur Th\\u00e9o Guignard pour transformer les bureaux de poste et les supports de communication en un voyage visuel magique. Campagne cr\\u00e9\\u00e9e chez l'agence BETC.<\/span><\/p>

Categorie : Publicit\\u00e9<\/span><\/span><\/p>

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