PARIS 2024
Branding & Type design
For Paris 2024, with the Ecobranding agency, I was lucky to contribute to the design of its typeface, according to the brand DNA: a bold, contemporary typeface with a Art déco touch.
I also contributed to its branding by working on the brand guidelines and most of all on its brand territory, based on the eco-branding logic and the sportive mind of the event: eco-colours, negative space, use of the dark mode for the eco dimension, and compositions between typography and photography for the sportive dimension (higher, faster, stronger).